Event giveaways are a tried-and-true promotion method that businesses of all sizes have used for decades. For starters, it allows businesses to deliver value to potential clients, which can help keep your brand fresh in their thoughts long after the balloons have been popped and the signs have been removed. Furthermore, branded goods boost brand identification to anyone who comes into contact with them, even if the award recipient isn't advertising your firm through word-of-mouth.
However, there are certain things to consider. The target audience, like any marketing strategy, should be at the top of your list. What works for one person may not work for another, and you must determine whether you want to build a fan base of loyal customers who will market for you on their own or cast a wide net, drawing college kids and soccer moms with the same freebie. To that end, we've compiled a list of suggestions for you to consider when arranging your next event giveaway.
Event Giveaway Ideas
Consider various sorts of gear given by sites like Utspromos, notably customized hoodies, and sweatshirts, if you want to avoid the same old t-shirt giveaway. T-shirt giveaways aren't particularly creative, and most recipients will merely wear them around the house. A customized hoodie or sweatshirt, on the other hand, is far more practical in the cold seasons, which means they'll have an added motivation to wear them all year, and you'll have a much better chance of earning valuable exposure.
Most people don't mind what's written on their mouse pads as long as the surface is large enough for pointing and clicking. A mouse pad is a practical gift that customers are more likely to accept, even if they already have one. This is an excellent opportunity to establish your brand graphics in his or her homes, and the nature of the mouse pad serves as a constant reminder of your business design to anybody who uses the computer or glances over the user's shoulder.
Any beverage connoisseur will tell you that there are never enough glasses. You may customize the side of a classic ceramic coffee cup for a low cost and present yet another useful gift; but, why not go a step further and emblazon your brand on the side of a plastic travel mug instead? If you make a high-quality travel mug, it will quickly become the recipient's "favorite cup," and he or she will promote your firm by carrying your logo everywhere. Athletes among your customer base may prefer reusable water bottles, as well as free advertising wherever they exercise or run. Personalized coasters are another low-cost giveaway for the drinking crowd.
Pen giveaways are almost as common as t-shirts, yet they are still one of the most useful things you can send to potential customers. They are most likely the least expensive option, and, like mouse pads, the logo on the pen makes little difference to the person in need of a writing utensil. If you want to avoid the cliché, search around the office for other items that are likely to be used on a daily basis, such as notepads and letter openers.
Considerations for Your Event Giveaway
We've given you a few ideas to get you started, but there's much more to think about. There are three (3) critical considerations in particular:
1. The target audience, is tech-savvy people with little items like keychain torches and micro-usb cords over traditional gifts like moleskin planners.
2. Giving out hoodies and sweatshirts in the middle of summer is definitely less effective than giving out flip-flops in the summer and umbrellas in the spring.
3. The nature of the event- Depending on the projected turnout and the number of other companies participating, you may need to change your strategies to stand out.
